Message from the President
Dear HKICC Friends,
Are you worried that the current financial crisis will lead to a recession or even a depression as some economists predict?
While I don't want to talk about economics here, I can't help being reminded of the Asian Financial Crisis which started in 1997 and the deep learning I was able to derive from that crisis then.
Keep Reading
Charlie Lang, President, HKICC
president@coachinghk.org
| In this issue |
 |
|
- Ten Tips for Building Your Reputation as an Expert in Your Field
- Should You Call Yourself An Expert?
- Being Non-Judgmental - The Kiss of Death for Your Coaching Practice
- Meet Our Members: Julie Parkinson
- Sponsored Events & Announcements
|
| 10 Tips for Building Your Reputation as an Expert in Your Field |
|
Article by Kay Ross
People prefer to do business with people and companies they like, trust and respect. If you provide a professional service (perhaps you're a coach, a trainer, a massage therapist, a lawyer, a consultant...), it's especially important to build that "like, trust and respect" factor, because the success of your business depends so much on establishing and maintaining a good relationship with your clients.
So what can you do to attract and retain clients, without necessarily spending lots of money on advertising or glossy brochures? One strategy is to focus on building your reputation as an expert in your field. Here are 10 tips for doing just that:
1. Firstly, have the courage to claim a specialised niche.
2. Write short, keyword-rich educational articles about your field of expertise and submit them to relevant online directories.
3. Be generous about sharing useful information and resources.
4. Present speeches.
5. Volunteer on the committee of relevant professional bodies.
6. Participate in relevant online forums and blogs.
7. Gather and use powerful case studies and testimonials.
8. Get media coverage.
9. Interview, or be interviewed by, experts.
10. Be seen and photographed with leaders in your field.
|
| Should You Call Yourself An Expert? |
|
Should you call yourself an expert?
By Kathy Mallary / Spirit Spring Coaching
Adapted by Carole Lewis from:
http://www.coachingbiztips.com/2008/05/should-you-call.html
It seems to me that most coaches ARE experts, whether they market themselves as such or not.
I think of an expert coach as someone who knows enough about a specific issue or problem to ask the right questions-the questions that help the client accomplish their goals.
Many coach training schools focus on training coaches to facilitate personal growth. Schools such as CTI, Newfield Network and CoachU have created some amazing curriculum that breaks down personal growth into a process that can be expertly facilitated-and by that, I mean a process that consistently produces desired results.
|
| Being Non Judgmental: The Kiss of Death for your Coaching Practice |
|
|
Being Non-Judgmental: The kiss of death for your coaching practice
By Hannah McNamara
Adapted by Carole Lewis from:
http://www.marketinghelpforcoaches.com/public/374.cfm
Whether we trained to be a life coach, executive coach, small business coach or another niche coach, we were taught to keep an open mind. To clear our own thoughts and be completely present with our clients. To listen. To observe. To facilitate. But never to judge.
While this is almost always exactly the right thing to do within the context of a coaching session, it can be the absolute worst thing you do when building your coaching business. If you are trying to be non-judgmental and 'coach-like' in every aspect of your practice, you are on the road to ruin.
Let me explain.
|
| Meet our Coach-Members: Julie Parkinson |
|
|
Julie Parkinson
Director of the Institute of Executive Coaching,
IEC Accredited Coach.
What led you into coaching?
I lived in Hong Kong from 1985 until 2002 before moving to Australia. Towards the end of that period, the South China Morning Post carried a regular column written by a Hong Kong coach. I remember reading the column week after week and thinking "I could do that". When I relocated to Sydney, I took a couple of months to get the family settled and then began my coach training.
Who do you typically coach?
My role in the Institute is Director of client services. I am responsible for working with our clients to understand the business outcomes they seek from coaching and to match the most appropriate coach or team of coaches to meet these needs and address the performance gaps. In some cases the client wants to build a coaching culture across the organisation so I then work with them and our Director of Training to design the most effective coaching intervention. I primarily work with heads of HR, Learning and Development or executives about to be coached.
Read more
Contact Julie:
Tel: +61 2 8270 0642
E-mail: juliep@iecoaching.com
Website: www.iecoaching.com
|
| Sponsored Events & Announcements |
|
Are You an Executive Coach & Trainer?
We are a leading executive coaching and training company and are looking for high-caliber executive coaches to join our teams in Hong Kong, Shanghai and Singapore.
Requirements
-
At least 10 years working experience - at least 5 years in management and/or sales
-
Professional coach education (minimum 60 hours)
-
Experience in coaching/training executives and/or sales people
-
Entrepreneurial mindset
-
Match with Progress-U's core values (Innovation, Care & Professionalism)
-
Excellent English (all locations), Mandarin (for Shanghai), Cantonese (for Hong Kong)
|
Executive Coach Training in Hong Kong, October 2008
Australia's most respected and experienced coach training organization, The Institute of Executive Coaching, is now training executive coaches in Hong Kong. The three level program is accredited by the International Coaching Federation (ICF). A Level One program will be offered on October 22-24, 2008, with Level Two in June 2009. To find out more click here. or call The Institute on 8198 0656. 10% discount available to HKICC members. There will be a FREE introduction to executive coaching on the evening of October 21. To register email coach@iecoaching.com or call 8198 0656.
|
Learning to Coach
Progress-U, a leading executive coaching and training company with headquarters in Hong Kong offers a number of programs for managers and aspiring professional coaches to learn the coaching mindset, coaching skills, coaching processes and more.
Upcoming programs:
Develop Yourself as a Professional Corporate Coach (90 hours)
Shanghai: November 25-28, 2008 + March 03-06, 2009
Get the Details
Hong Kong: April 21-24 + June 30-July 03, 2009
Click here for Details
Coaching for Leaders (2 days)
Hong Kong: November, 06-07, 2008
To Find out More Click Here
Shanghai: November, 12-13, 2008
More Information
HKICC members receive a 10% discount!
For more info, contact progressu@progressu.com
/ Ph. +852-3622 2250
|
|
|
| OUR FANTASTIC SPONSORS |
|
|
|
|
|
Dear Readers,
This month's leading article offers us some tips for our marketing tool box - on how to build our reputation as an expert.
Most coaches love coaching, many wince when it comes to marketing. Most of us are committed to doing whatever we need to do to gain the skills and knowledge to become great coaches. So, why wouldn't we want to claim to be an expert?
To begin the process of raising our profile, I believe we need to claim our gifts as a coach, connect with our passion, our belief in the power of coaching, and risk - jump right in, stand up and say this is what I am offering - rather than fear we are not quite ready or not good enough.
Glynis Ferguson
Editor
PROFESSIONAL DEVELOPMENT EVENTS
WHAT:Story Telling and Art as Coaching Tools - When Words are not Enough to Express Feelings.
WHEN:
7:00 to 8:10 p.m ,Wednesday, 15th October (Registration 6:45 to 7:00 pm)
WHERE: 29/F, Times Media Centre, 133 Wanchai Road, Wanchai
PRESENTER: Gudrun Kittel-Thong
WHAT: The Art of Creating Your Own Pace.
WHEN: 7:00 pm Thursday, 20th November
WHERE: 29/F, Times Media Centre, 133 Wanchai Road, Wanchai
PRESENTER: Petra Schuseil
|
For Book Lovers
Lorraine Lee's book recommendations are:
How To Have Creative Ideas
by Edward de Bono
Considered the "master of creative thinking", de Bono did not disappoint. In easy to read style and offering 62 exercises to work on, this book was a fun experience. De Bono said that everyone should look to be creative - whether for a life more interesting, with more achievement or simply to change. In business, creativity is seen as being essential to stay ahead of the competition. Is creativity a talent some are born with? What is encouraging is that this book says creativity is a skill that can be learned, developed and applied. Practicing creative habits of the mind everyday helps us to become more creative.
Now, Discover Your Strengths
by Marcus Buckingham and Donald O.Clifton
As the book title conveys, excellence is achieved by maximizing strengths rather than fixing weaknesses. What is a strength? It is defined here as a "consistent near perfect performance in an activity". The idea is to identify in oneself some recurring behaviours and then to develop these patterns into productive strengths and enjoy consistent top performance. Components which combine to create overall strengths are explored such as talent, knowledge and skills. It then introduces 34 dominant themes to offer insights to core abilities and how to interpret and apply them. To find out your strengths, take the profile which is the internet-based StrengthFinders Profile that comes with a unique access number included in each copy of the book.
The Monk Who Sold His Ferrari
by Robin S. Sharma
The title of this book intrigued me and the story was a delight to read. This is a captivating tale about a millionaire lawyer turned monk who embarks on an extraordinary journey of transformation and enlightenment. Sharma believes that success on the outside begins within and enlightenment comes through the consistent cultivation of your mind, body and soul. Everyone has the potential for lasting happiness and fulfillment and he shows us a step by step approach to living with greater purpose, peace and wisdom. He offers insights and inspiration on personal expansion and growth towards the path of your highest self and living your fullest dreams.
|
Please note: |
To submit an article or advertisement with content text over 100 words in length, please provide the Editor with a short introductory piece (under 100 words) together with the full article or event flyer. Photos should be provided in JPEG format. Deadline for submissions is 5:30pm on the 1st of each month. Please note that, since August 2006 and for members only, we offer one free ad per issue; thereafter members pay HK$150 per ad per issue. For non-members, there will be a new low charge of HK$250 per ad per issue. For more details and conditions, please contact the Editor at editor@coaching hk.org directly.
NEW Articles from the HKICC coach-authored South China Morning Post 'Signposts' article series
Click here to read
|
