New Coaching Standards Logos for Your Website
By Carole Lewis

New Coaching Standards Logos!
The new coaching standards logos for HKICC members are now available for you to copy into your coaching profiles. They may be added to your website or written materials to add credibility and proof of your integrity as a coach. But first, please take some time to ensure that you truly abide by the standards required of HKICC coaches. All coaches who are listed in the HKICC Coaching Directory are required to abide by these standards.
What are HKICC’s coaching standards?
HKICC’s coaching standards represent our common beliefs about coaching and align us as professionals across a wide range of coaching specialties.
These Standards:
- Enable coaches to gauge their own behavior to assess their integrity as a coach;
- Serve as evidence of our standards for our clients and the general public;
- Help the media and the general public understand clearly what coaching is;
- Help people in related professions to decide, “Am I a coach?”
- Unite coaches from many different schools, backgrounds and specialties around the common theme of coaching.
All coaches listed in the HKICC Directory of Coaches agree to abide by these Standards and the Complaints Handling Process. Click hereto read the standards.
HKICC Coaching Standards Case Studies
It is easy enough to read through the standards and agree to them. However, it may also be helpful to take some time to really consider what these standards mean and how you can abide by them. To do this, read through the following Coaching Standards Case Studies written by Angela Spaxman and then complete your own Self- Assessment by rating yourself on a scale of 1–5 for each standard.
1=completely out of compliance
2=at risk of being out of compliance
3=meets the minimum standard
4=clearly and solidly meets the standard
5=exceeds the standard.
HKICC Coaching Standards Case Studies
1. Are you really a coach?
You consider yourself a coach even though you have never received any formal training. You’ve read several books about coaching and you strongly agree with what coaching stands for. You know a lot of coaches and you frequently attend meetings at the Hong Kong International Coaching Community where you are a member.
You have an active marketing consulting business and you believe that you coach your clients. However, you have never had a real paying coaching client even though you have made some attempts to get coaching clients.
Which HKICC Coaching Standards apply to this case?
What can you do to ensure you abide by the Standards? List as many valid options as you can think of.
2. Accepting referral fees
You receive a call from an old client. She is an HR manager who is looking for a coach to work with a department manager and his team. They have just completed a training workshop using the DISC assessment and she specifically wants to find a coach who is very familiar with DISC.
You don’t know much about DISC yourself, but you know several experienced corporate coaches who use DISC. You have an agreement with one of them that they will pay you a referral fee for any successful referrals. You’re not sure if this particular coach is the best one in this case. You are having a slow month and the extra money from the referral fee would make a big difference to your current financial situation. You’re also really busy preparing a proposal for a new potential client and don’t have much time to spend on this case.
Which HKICC Coaching Standards apply to this case?
What can you do to ensure you abide by the Standards? List as many valid options as you can think of.
3. The boundary between coaching and consulting
You’ve been coaching part-time for 3 years and have developed a lot of knowledge in your niche: relationships. As you become more and more knowledgeable on this particular topic, you find that you have a lot of very good advice to give to your clients. However you are concerned that you may sometimes be acting as a consultant rather than as a coach.
Which HKICC Coaching Standards apply to this case?
What can you do to ensure you abide by the Standards? List as many valid options as you can think of.
4. Dealing with a resistant client
You are the Training and Development Manager for a large bank. One of your responsibilities is to provide coaching for Middle Managers as part of the formal internal coaching program that you and your department recently initiated.
In general the coaching program is going very well. You are satisfied with your level of skill as a coach as most of your coachees seem to be making good progress. You have been actively coaching them for 4 months and most of them have completed at least 6 sessions.
However, there is one coachee who has only completed 3 sessions. He has a lot of difficulty making time for the coaching. During the sessions he is not very open or active in the conversation. You find it very hard work to get him to do any kind of preparation, reflection or practice. He seems to be quite frustrated at his ability to influence his staff, although he does not take any action towards changing the situation. When asked what he thinks would help him, he has suggested that you talk directly to his staff in order to help them understand how they should work better.
Which HKICC Coaching Standards apply to this case?
What can you do to ensure you abide by the Standards? List as many valid options as you can think of.
What, if anything, would be different if you were an external coach in this case?
5. Running into psychological barriers
You’ve been working with a particular coachee for about 3 months and you begin to realize that this person has a certain mean streak that she can’t seem to get rid of. You suspect that the client has a deeper psychological issue that prevents her from making progress on this issue and is possibly causing her to continue abusing her staff, or at least to make their work lives very unpleasant.
This coachee is one of the 5 coachees in a corporate coaching project. You’ve been paid by the company to provide coaching for all 5 coachees for a total of 6 months. You have a confidentiality agreement that says you will not share any details of your individual coaching sessions with anyone else, including the HR Manager who is managing the project, or the company Managing Director who is responsible.
Which HKICC Coaching Standards apply to this case?
What can you do to ensure you abide by the Standards? List as many valid options as you can think of.
6. Presenting yourself as a new coach
You recently completed a 6-month coach-training program and you have achieved certification from the coach training school you attended. Even though you are technically certified, you are still very new to coaching and have very limited practical experience. You’re not sure how to present yourself to potential clients in order to appear confident without being dishonest about your level of experience.
Which HKICC Coaching Standards apply to this case?
What can you do to ensure you abide by the Standards? List as many valid options as you can think of.
Using the logos
Once you feel confident that you are abiding by HKICC’s standards you can use the logos. To add them to your website, simply use the following html code which will display the logo as well as linking it to the Standards on the HKICC website.
The code for you to include on your website is:
<a href="http://www.coachinghk.org/hkcc_standards.htm" target="_blank"><img src="http://www.coachinghk.org/HKICCstandards.gif" width="144" height="177" border="0"></a>
This will need to be copied into the body of your HTML code at the point on the page where you want the logo to appear.
